Malaysia Influencers’ Top Brands 2020
(Q3) Survey Report

A total of 9 consumer brand categories and more than 120 brands, including telco, car, smartphone, bank, sports shoes, fast food restaurant, carbonated drink, convenient store, airlines were covered.

In this report, we analyzed the top favorite brands by influencers on

  • Gender
  • Generations
  • Regions
  • Parents vs. Non-Parents
  • Occupations

Important Note

In this latest KOMACI online study (August 2020), we have garnered close to 300 Malaysia influencers responses in English, on a high level, our objective is to identify their most favourite brands by demographics.

This survey and report are powered by KOMACI and conducted via our proprietary influencer marketing platform,

Total responses: 282 Malaysia influencers, specific demographics included gender, location, marital status, occupation, and age.

Total of 9 consumer brand categories and more than 120 brands, including telco, car, smartphone, bank, sports shoes, fast food restaurant, carbonated drink, convenience store, airlines were covered.

  1. Favourite Fast Food: A&W, Ayamas, Burger King, Burger Ramly, Carl’s Jr, Domino’s Pizza, Fuel Shack, KFC, Mcdonald’s, Marrybrown, Nando's, Pizza Hut, Subway, Texas Chicken, Wendy, 4Fingers Crispy Chicken, US PIZZA and KGB.
  2. Favourite Smartphone Brands: Acer, Alcatel, Apple, Asus, Black Shack, Blackberry, Google, Huawei, Honor, HTC, Nokia, Motorola, Microsoft, Nubia, Oppo, Renovo, Realme, Samsung, Sony, Vivo, Xiaomi, ZTE, OnePlus, iPhone and Meizu.
  3. Favourite Car Brands: Alfa Romeo, Audi, BMW, Citroen, Chevrolet, Fiat, Ford, Honda, Hyundai, Isuzu, Kia, Land Rover, Lexus, Mazda, Mercedes Benz, Mini, Mitsubishi, Nissan, Perodua, Peugeot, Proton, Renault, Subaru, Suzuki, Toyota, Volkswagen, Volvo, Jeep, Porsche, Rolls Royce, Mustang, Tesla, PORSCHE, Porsche.
  4. Favourite Banks: Affin Bank, Alliance Bank, Ambank, Bank Islam, Bank Muamalat, Bank Rakyat, Bank Simpanan Nasional, CIMB, Citibank, Hong Leong Bank, HSBC Bank, Maybank, OCBC Bank, Public Bank, RHB Bank, Standard Chartered, UOB Bank, AIBKbank, Tabung haji, Kasikorn Bank, Thai bank and Scb.
  5. Favourite Sport Shoe Brands: Anta, Adidas, Brooks, Converse, Life8, Nike, New Balance, Puma, Reebok, Skechers, Under Armour, Asics, Balenciaga, Tiada, Onitsuka Tigerasics, FUFA, Line7.
  6. Favourite Carbonated Drinks: Coca-cola, 100 Plus, Pepsi, 7UP, Sarsi, Fanta, Revive, Sprite, F&N, Mirinda, Gatorade, Redbull, Mountain Dew, Kickapoo, A&W.
  7. Favourite Convenient Stores: 7eleven, 99 Speedmart, FamilyMart, KK Mart, MyNEWS, News Plus, Mydin, Lawson108.
  8. Preferred Airlines: AirAsia, Cathay Pacific, Emirates, Malindo, Malaysia Airline, Singapore Airline, Jetstar, SilkAir, Bangkok Airways, Thai Airways, China Airlines and Firefly.

Any form of usage of this report would require a credit mention to in any publishing material, KOMACI will not be liable to any form of usage by third parties.

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